푸드판다, 코로나19 이후 음식 배달 시장점유율 70% 기록

Lockdown helps foodpanda take 70% market share

ONLINE delivery service foodpanda Philippines has reached an estimated 70% market share among food delivery mobile apps in the country after demand surged last year, a company official said.

“Suddenly, everyone was locked down, and no one could go out. If you wanted food, you only only really had two to three services you could choose from at the time,” Daniel Marogy, foodpanda managing director, said in an online interview.

The company’s user base grew by eight times from the figure in February last year, after the lockdown led to a surge in demand for delivery services. Its restaurant partners increased by five times and its order count went up by 12 times, Mr. Marogy added.

Bigger market share swung to foodpanda during the lockdown last year, he said, noting that its competitor held more than two-thirds of the pre-lockdown market.

foodpanda, he said, was able to retain the new customers as it had been improving delivery times and assortment of restaurants in the months preceding the lockdown.

온라인 배달 서비스인 푸드판다(Foodpanda)는 필리핀 내 음식 배달 시장 점유율의 70%를 기록했다고 밝혔다. 또한, 코로나19로 배달 서비스에 대한 수요가 급증한 지난해 2월 대비 8배 이상 성장했으며, 레스토랑 협력업체가 5배 증가했고 주문 건수도 12배 증가했다고 밝혔다.

푸드판다 관계자는 코로나19 이전 경쟁사가 음식 배달 서비스 시장 점유율의 2/3 이상을 점유하고 있었던 점을 언급하며 봉쇄 기간 중 점유율이 크게 증가했다고 발표했다.